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CONTACT ERIKA SHEFFER HQ -
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OFFICIAL BIO -
Erika Sheffer has 9+ years of entrepreneurial experience in e-commerce, marketing, sales & small business. Erika has worked in marketing and branding for varied industries from the restaurant + hospitality industry, health & fitness industry, and collaborative PR work with recognized brands such as Bloomingdales, Cotton, Inc., Shopbop.com, Health Warrior, Urban Remedy, Schick Quattro, Soho Beach House, Plastics Make it Possible, VOGA Italia and many more.
Erika specializes in helping entrepreneurs uncover their zone of genius and implement purposeful marketing strategies and sales funnels so they can work smarter, not harder. Erika mentors her clients in a holistic way through her signature programs.
Erika lives in Charlotte, North Carolina with her husband Kyle and their two rescue pitbulls, Olive and Mila. She loves to do CrossFit, explore the city, hit up the nearest taco joint, and stay active with her family.
I LOVE INTERVIEWS!
If you have a podcast or a media show, Erika loves being interviewed and talking about the following topics.
I went from making $300 per month to hitting regular 5-figure months and 6-figure launches because I harnessed the power of sales funnels. Now I love talking about sales funnels and teaching entrepreneurs how to master them, too.
I have a background in fashion so branding comes naturally to me. You really judge a book by it's cover and having spot on branding is going to make or break your online business.
STORYTELLING & MESSAGING:
Online marketing can feel sooo sleazy. And that's where storytelling comes in... creating heart-centered, purposeful marketing is the way of the future if you want to connect deeply with the hearts of your audience. I love teaching about the A-Z process of storytelling and messaging to my clients.
I've been working in marketing for almost a decade and I've seen the trends come, go, but a few things still remain: the psychology of sales and basic business principles are what keeps a business running longterm, geared for sustainable success. I <3 marketing.
FREEDOM & FULFILLMENT:
My business allowed my husband to leave his 9-5, allowed us to follow our dreams to move to South Florida for a year before settling into our now home in Charlotte, NC. Today we work from wherever there's a wi-fi signal (and water bowls for our dogs).